Jesse-Lee Yarbrough's Marketing Porfolio
This document showcases my marketing abilities through brief examples of my work.
Copywriting Abilities
I excel at writing compelling copy that resonates with target audiences across a variety of mediums, including PPC ads, landing pages, email marketing, SMS marketing, and more.
Project: Multiplication Secrets
For this project, I created a 15-minute video sales letter aimed at parents whose children struggle with multiplication. To ensure success, I conducted in-depth research by interviewing over 120 parents to better understand their pain points.
To view the documentation for how I wrote this VSL, along with the video and written script Click Here.
PPC Campaigns and Web Optimization
For Multiplication Secrets also I ran a PPC ad campaign to increase traffic and conversions on the site. I optimized this with an A/B test.
To view the whole case study where I show what I did for this campaign, please visit the following URL:
https://jesselee.grooveblog.com/post/mastering-digital-marketing-how-i-skyrocketed-conversions
SMS Marketing Consulting
I have consulted for over 104 brands to implement SMS marketing, focusing heavily on e-commerce email and SMS automations (such as welcome messages, abandoned cart and browse abandonment, etc.) using Klaviyo SMS. Some of the most memorable brands I worked with include:
- https://strongcoffeecompany.com/
- https://www.meshki.us/
- https://kswiss.com/
- https://powerabs.shop/
- https://howieshockeytape.com/
- https://kinnstudio.com/
- https://www.indiaearl.com/
- https://meater.com/
- https://davidbrownflowers.com/
- https://thebettergeneration.com/
- https://helixfitness.com
I also created a complete video guide on how to start marketing with SMS, specifically with Klaviyo SMS.
Landing Page/Opt-in Page Design & Construction
I designed and wrote the copy for several landing pages aimed at acquiring leads for SMS marketing consulting. While traffic was limited, the pages were effective in conveying the message and providing clear calls-to-action. Here are the links to the landing pages:
- https://growthbooster.co/sms-list-growth
- https://growthbooster.co/klaviyo-sms-guide
- https://growthbooster.co/sms-beginners-guide
- https://growthbooster.co/sms-compliance-guide
- https://growthbooster.co/sms-for-ecommerce
Overall, my marketing portfolio demonstrates my ability to conduct thorough research, write effective copy, and optimize campaigns across various channels to achieve results.
